Imagine you’re a poor hill-tribe farmer in the rugged mountains north of Chiang Mai in Thailand.
You have no access to fresh water, food is scarce and you are heavily in debt to loan sharks. They have lent you money at 10% interest a month in order to grow crops on a small piece of land. It's unlikely you'll ever be out of debt.
Life is tough and, as you don't have official Thai citizenship, no government help is available.
Or imagine you're a young woman working in one of Bangkok's notorious red light districts.
You have been sold into prostitution by your family to pay off a debt and now you are trapped in a brutal and degrading life with little hope of escape. You have to sell yourself every day, with just one day off a month.
Everyone around you exploits you and sees you merely as a mechanism for earning money.
Watch the video and find out why La Mai is the World's Best Tasting Act of Kindness.
It is these people that the sale of La Mai coffee supports.
It is our passion and commitment to give hope to the poor and exploited in Thailand that drives us.
Through La Mai coffee we are doing something to help these people. And when you drink La Mai coffee, so are you.
Here's how:
Watch the video and see for yourself how La Mai is produced.
So enjoy the coffee, and know you’re now part of a story with a happy ending. And please put the word around – the coffee’s great but the story is even better.
What you can do to help:
La Mai coffee is very high quality arabica coffee from the highlands of Thailand, and is custom-roasted in small batches by expert coffee roasters Coffee Worx, based in Christchurch.